Where to Shop in Deiá, Mallorca

eia, the tiny village set between the Tramuntana mountains and the Mediterranean Sea, has reached near legendary status by this point. It is on everyone’s to-do list when they come to Mallorca, and for locals, it is a special place to visit in the off-season, whether for a cosy meal, a hike or off-season shopping. As a tourist destination, Deia started as a quiet escape for artists and celebrities in the late 1950s-60s, a place where one could be removed from the crowds yet find a small and welcoming community in town. Over the years, its reputation has grown widely, and while it can become very saturated during peak summer months, and the low-key vibe has been taken over by expensive real estate and Instagram-selfies, Deia still manages to retain a sense of authenticity and effortless style. This is thanks to its local residents who keep things grounded and share their talent and creativity with the rest of us. A few favourite spots that must be explored when in Deia are the following.

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JOY, Made by Hand

An appreciation of the handmade is the focus of this gem of a shop with locations in Deia and Esporles. Joy Made by Hand features a mix of clothing, accessories, scents, textiles and small objects from Mallorca, Spain and around the world. Straw hats from Colombia, Alpaca blankets and scarves sourced from Peru, dresses by Cecilia Sörensen. Their mission is to preserve craftsmanship, handmade and ancient ancestral techniques by selecting unique handmade pieces.

@joymadebyhand

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Datura
Datura is a sustainable fashion brand that is based between New York and Mallorca, where each piece is made locally with organic fabrics. Founded by Mallorcan-born Stefania Borras, who worked for leading fashion brands before starting Datura, the concept is to keep control over process and manufacturing, creating a slow-fashion brand that is also elegant, sexy and beautifully designed. Their inviting shop on the main road of Deia is a perfect venue to experience the collections, including Terra, a fabulous striped fabric that was hand woven in the Pla of Mallorca, washed with fresh mountain water and hand sewn.

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@daturastudioisla

Caserra 71. Photo: Andrea Pomelli, courtesy of Caserra 71

Lost in Beauty Lab at Obsolete's Island Born collective. Photo: Laura Wencker

‍Caserra 71

Matthew Williamson, the acclaimed British designer, known for his fabulous prints, patterns and colours, opened Ca Serra 71 this spring in Deia, where he has lived for the last several years. Caserra, meaning, "house in the mountains," is a boutique concept store that unfolds across three rooms of a historic Spanish townhouse, each one a sensory experience of colour, craft and carefully curated objects. Available are a selection of pieces from Williamson’s own collection, as well as select vintage finds, from casual beach coverups to stunning party dresses. Williamson, who recently collaborated with Dusty Deco on a furniture collection, has distilled everything he loves into a single, deeply felt space, mixing the exuberance of 1970s design and the languor of Mediterranean summers.

@caserra71

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Obsolete Collective

Obsolete Deia is part of the larger Obsolete Collective, and is a spacious, multi-room boutique on the main street of Deia that focuses on handmade and custom furniture, objects, fashion and accessories sourced from around the world. Brands such as Antik Batik, which has a permanent pop-up collection, and Injiri, highlight the shop’s attention to designers using beautiful fabrics, natural dyes and hand sewn craftsmanship. This spring they opened a new space down the street and up some stairs that is built around a series of curated rooms, each with its own identity. Island Born dedicates an entire room to Balearic-born brands including Greeningline, Cecilia Sorenson and Atelier Nomand. There is currently a residency by ROURI from Barcelona plus Lost in Beauty, a dedicated beauty lab & wellness center, curated by Georgina Hand, that includes facials, massages, pedicures and more.

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@obsolete_collective

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Gres Gallery

A peaceful refuge from the busy streets of Deia, (the gallery is just near the bus stop), Gres Gallery is both gallery and studio for Dora Alzamora Good, as well as her mom, Grace Alzamora, and her aunt, Mariana. Good was born in Deia into a family of creatives, her grandmother was also a sculptor, but worked and travelled around the world before coming back to live. All three are incredibly talented and successful ceramic artists and together they have created Gres Gallery as a showroom to exhibit their work. Minimal colour tones of white, brown, grey and black mix with mottled, textured surfaces on ancient-like forms, each vessel and object is a work of art.

@doragood_ceramics

Deia Brownstone

De Moniö de Deia

De Moniö de Deia is a vegetarian cafe and small shop featuring an extensive range of handmade jewellery, ceramic objects, dishware and other hand crafted objects. Located on the corner of the main street in Deia, their cafe features delicious and simple vegetarian dishes, soups and sandwiches, as well as homemade cakes and sweets In addition, they sell natural wines, homemade kimchi, craft beers, jams, olive oils and other similar products.
@de_monio2020

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Ceramics by Joanna
This tiny shop and studio is tucked on a side street in Deia and has been a local institution since the late 1990s. Founded by Chicago-born ceramic artist, Joanna, who first had a cafe in Deia before moving to ceramics full-time, the shop is filled with lovingly hand painted ceramics decorated with local fruits, flora and vegetables. Bowls, plates, small objects and accessories make the perfect gift or souvenir of the island. In addition, she also makes tiles, lamps, unique art pieces and custom items as well.

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