Santa Maria is a picturesque market town situated in the heart of Mallorca known for its wine-growing regions and scenic views of the Tramuntana Mountains. Surrounded by olive, almond, and carob trees, it's a place where one can experience the authentic Mallorcan lifestyle. The town is also recognized for its artistic contributions, particularly in pottery and the manufacturing of tela de llengues', cotton material with bright zigzag patterns. 

History

The town's history dates back to ancient times, with cultural traces from as early as 3,000 to 1,400 BC. Under Saracen rule, it was known as “Mauia”, meaning “stop on the way”. The town's development accelerated from the 17th to 19th centuries, marking its prominence in viticulture production. The heritage of wine-making, dating back to the 17th century, contributed to its reputation as an exporter of spirits to Europe and beyond. This history is evident in the town's architecture and cultural traditions, reflecting a blend of historical influences and local Mallorcan heritage.

What to do

There are many different activities and historical sites for people to explore. The weekly Sunday Market at Plaza Nova is a highlight, showcasing an array of local produce, crafts, and clothing. History enthusiasts can explore the stunning Baroque Parish Church, built between 1718 and 1756, and the 17th-century Town Hall, which intriguingly served as a prison in the past. Wine aficionados will delight in tours of local wineries such as Macià Batle, celebrating Mallorca's esteemed winemaking tradition. There are a handful of local, independent shops – from stylish clothing boutiques to home furnishings, and a range of small restaurants and cafes.  One of the most traditional textile weaving workshops, Atelier Bujosa, is worth a visit not only for the textiles but to learn about a very traditional Mallorcan craft. There are also some great fiestas like the Festa del Vi Novell on the last Saturday in November, celebrating the new wine season with tastings and tapas from local restaurants​ and Fiestas in Honour of Saint Margaret, starting on July 20th, marked by traditional folk games and celebrations.