VIews of Sineu

The Pla: A Cataln term that means flat, this stunning, centrally located region with long stretches of pastoral landscapes, defines Mallorca's deep cultural heritage, its connection to the land, history and community.

The Pla, the Central Region of Mallorca is about being connected with deep-rooted Mallorcan traditions, particularly agricultural harvests, as well as gorgeous swaths of flat landscapes lush with nature. Sineu is one of this region’s most charming and vibrant communities. The town was built slightly elevated above the central flatlands and features an old church in its town centre. Sineu was once home to the Romans and Moors and has held its popular market since the 14th century. Today that market happens every Wednesday, and features market stalls with fresh produce, cheeses, meats, plants, flowers, crafts and clothing dotting the winding mediaeval stone streets of this attractive village. Local schools and parks make this village welcoming to families and it has a very strong community all year long.

While united by its generally flatter landscapes, there are so many different characteristics to the Pla region that make it an engaging and attractive place to explore. It is a quiet, intimate area that has a truly authentic feel.

Binissalem is the island’s primary wine-growing region, a rapidly evolving industry on Mallorca that doesn’t cease to impress with quality and innovation. Here, some of the best vineyards are found, and the small village of Binissalem is deeply linked to wine production – the Roman’s once cultivated their own grapes in this area – and it has an annual fall festival celebrating the harvest.

In addition to the agricultural lifestyle, the central valley is home to much of Mallorca’s craft heritage, including glass, ceramics and weaving.

Highlights include the centrally located, Pórtol, home to Mallorca’s ceramic industry for over a century. Here industrial production sits alongside handmade objects, with stores and studios open to the public and featuring traditional and contemporary wares.

Santa Maria del Camí

Santa Maria, popular for its bustling Sunday market, as well as its quaint town centre where people gather for meals or shopping. It’s also home to one of the island’s long-standing weaving company’s, Sa Bujosa, where one can still see the techniques of weaving the iconic ikat “lengua” printed fabrics that decorate so many homes across the island. Outside of Santa Maria is the area known as Marratxi. Not defined by a specific town centre, this area is popular for home owners as well as visitors because of the convenience to Palma – under 15 minutes.

Alaro, Lloseta and Bunyola are charming and authentic villages that sit right up against the easternmost edge of the Serra de Tramuntana mountains. Hiking and cycling in the mountains are possible in this region that essentially borders the flatter, agricultural terrain.

On the northeastern edge of the Pla, inland from Son Serra de Marina is the tranquil town of Santa Margalida. While close to many of the island’s popular beach resorts, this village retains an authentic and traditional atmosphere. Surrounded mainly by agricultural farmland, Santa Margalida has a lovely market and local restaurants.

Montiuri is a small town steeped in Mallorcan rural traditions yet only 30 km from Palma. For access to both country and city life, this small town has been an ideal place to stay, live or visit.  

Vilafranca de Bonany and Petra, which is home to much of the traditional sandstone seen on buildings across the island, are rural and peaceful communities that are well situated near the main highway. Petra is also the home to Fra Junipero Serra, a monk who helped create California and Mexico’s missions. For arts and crafts, discover the museum of Gordiola, the 17th century glass manufacturer in the quaint village of Algadia, in the heart of the island, which boasts a rich history and quiet way of life.

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