Jun 20, 2025
Hotel Formentor, The Story of a Myth
- By
Hélène Huret
Hotel Formentor, The Story of a Myth
Jun 20, 2025
by
Hélène Huret
Hotel Formentor, The Story of a Myth
Jun 20, 2025
by
Hélène Huret
Hotel Formentor, The Story of a Myth
Jun 20, 2025
- By
Hélène Huret
Hotel Formentor, The Story of a Myth
Jun 20, 2025
- By
Hélène Huret
sustainability
Hotel Formentor, The Story of a Myth
Jun 20, 2025
- By
Hélène Huret
Historic photo at the Hotel Formentor, D.R.
F

ormentor is a world unto itself—a peninsula of rocks pierced by coves with turquoise waters, planted with forests stretching into the north of the island of Mallorca. For a long time, Formentor was home only to the pine trees surrounding the sea. Then came poetry, painting, literature, luxury, peace, and sensual delight, which took up residence there at the beginning of the last century. One had to be a little mad, or a poet, to imagine, on this patch of wild land, a hotel of the most improbable luxury.

It is reached by a winding and majestic road that offers unforgettable viewpoints through a landscape of mountains, coves, and forests. A road that was carved through the rock to reach the Hotel Formentor by land. But when the hotel opened its doors in 1929, the road did not yet exist—guests arrived by boat. The first two guests, two Englishwomen, got seasick; Adan Diehl, the owner of the place, offered them the week for free…

Poet, aesthete, patron of the arts, terribly charming, incredibly visionary—Adan Diehl was all of that and much more, but he was by no means a businessman. Born in Argentina at the end of the 19th century into a privileged and intellectual environment, Adan traveled the world in search of the most beautiful landscapes and spent long periods in Paris. During the Roaring Twenties, he led a bohemian life surrounded by Latin American poets, writers, and painters. They danced the tango until dawn, frequented cabarets, attended exhibition openings, and took painting lessons with Hermenegildo Anglada Camarasa, whose post-impressionist canvases sold very well. The master, twenty years older than Diehl, was fascinated by Pollença and Formentor, where he had taken refuge during the First World War, and painted the landscapes of the north of the island again and again. Adan Diehl fell under the spell of a canvas depicting Formentor after the storm.

Charlie Chaplin at the Hotel Formentor. D.R.
Lounge chairs on the beach at Hotel Formentor
T

he small cosmopolitan group followed the Catalan painter and settled in Puerto Pollença, which at the time was nothing more than a small fishing village. Their arrival did not go unnoticed. They traveled by car, swam in the sea, and the women, cigarette in mouth, wore trousers and short hair.
Having arrived in 1926, Adan Diehl and his wife no longer wanted to leave this piece of paradise. “When I discovered this wonderful place, I no longer felt the desire to venture further,” wrote Adan Diehl. Poetry gave them the keys to Eden. In fact, the Formentor peninsula belonged to the Costa y Llobera family. Like Adan, Miquel—the sole heir—had been forced by his father to study law. Like Adan, Miquel also wrote poetry. At the age of 21, he composed The Pine of Formentor:

   Mon cor estima un arbre! Més vell que l'olivera,
   més poderós que el roure, més verd que el taronger,
   conserva de ses fulles l'eterna primavera,
   i lluita amb les ventades que assalten la ribera,
   com un gegant guerrer.

   My heart loves a tree, older than the olive,
   stronger than the oak, greener than the orange tree,
   it keeps in its leaves eternal spring,
   and fights the gusts that assail the shore,
   like a warrior giant.

This poem, which all Mallorcans learn at school, is embroidered in green on a white canvas and hangs in a vestibule of the Hotel Formentor. With no heirs and having become a priest, Miquel sold the peninsula to Adan Diehl. “When I discovered the unparalleled beauty of Formentor,” wrote Adan Diehl, “I thought Providence had reserved this place to serve as a refuge for poets and painters. So they could live their carefree and free existence here. Without financial worries, without social obstacles, depending only on the desires of the spirit—as in a phalanstery where only art reigns.”

Adan and Maria Elena, his wife, decided to build a hotel—the most luxurious, the most comfortable, the most “aphrodisiac”—to host their artist friends who were without money, and an international jet set for whom money was no issue. The hotel was completed in just a year and a half, offering revolutionary amenities for the time: telephone, hot water, electric lighting, heating, refined furniture, sheets handmade by nuns in Pollença, silver cutlery, Baccarat crystal glassware, and Limoges porcelain. To complete construction on time, about a hundred workers took turns day and night, in three shifts, to keep the site going 24 hours a day. And in 1929, a vast white rectangle emerged, with every room facing the sea, a gently sloping staircase leading down to the fine sandy beach and jetty, magnificent gardens planted with rare species, a cinema, a nightclub, a tennis court, and a golf course.

"They traveled by car, swam in the sea, and the women, cigarette in mouth, wore trousers and short hair. Having arrived in 1926, Adan Diehl and his wife no longer wanted to leave this piece of paradise."
Formentor Beach