MASSCOB X ALTTRA: A Capsule Collection

ashion meets art in a new collaboration between the fashion brand MASSCOB and the non-profit cultural foundation, ALTTRA. With roots in Galicia, MASSCOB has become a reference for elegantly tailored clothing, gorgeous sweaters & knits, for men and women, focused on natural materials and timeless, handcrafted style. Their boutique in Palma encapsulates their aesthetic, an inviting, warm space awash in a soft glow of creamy earth tones, natural stone and light wood. ALTTRA Foundation launched in 2022 with a mission of supporting contemporary art in the Balearics, including an exhibition with Brazilian artist Cildo Meireles that took place in several spaces throughout Palma last year.

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This summer, the two creative projects launched a SS25 capsule collection featuring original drawings by Abraham Cruzvillegas, the Mexican-born multimedia artist whose work is deeply influenced by his surroundings and the concept of "self-construction," inspired by the improvised and collaborative building he witnessed during his childhood in Mexico City. Cruzvillegas directed a unique four-day workshop around songwriting in Palma, in 2024, as part of ALTTRA'S workshop programming. Rosario Nadal, Blanca Cortés and Bartomeu Marí, founders of ALTTRA, approached MASSCOB about doing a collaboration based on their shared values and approach to creation. "The motivation behind this artistic collaboration was, on the one hand, the desire to transcend the traditional boundaries of fashion and approach a deeper dialogue between art and design. ALTTRA'S mission to promote contemporary art, and its approach to resource management was instrumental in formalizing this collaboration. It was a challenge for us to participate in such an exciting project, and we embraced it as a natural extension of the house's philosophy," Jacobo Cobián & Marga Massanet, the founders of MASSCOB, explain.

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Masscob x Alttra SS25 Capsule Collection, Photo: Jacobo Cobián

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ruzvillegas’ drawings and free-flowing, gestural imagery is inspired by earlier series in the artist’s career including “Self-Portraits,” “Other Routes,” and “Blind Self-Portraits.” These inspirations are captured through prints, color palettes, and textures that move across the fabrics. The 30-piece collection is designed to be unisex, reflecting their shared interest in non-conforming fashion that is open and moving between the masculine and feminine, the artisanal and the contemporary. The palette is minimal, mainly creamy colours, as well as a soft pink, gray and turquoise green jersey. Certain pieces, including a long silk summer dress, features several thick brushstrokes of colour such as blue, red, yellow and green, part of an illustration from his series “Otras Rutas” (Other Routes). "We represented the work "Other Routes" on a printed silk exclusively on a dress where the work can be seen perfectly positioned and matched at the seams. The dresses were cut and sewn one by one, making it seem as if each piece had been painted directly onto the garment," said Cobián and Massanet. Other highlights from the collection include T-shirts printed with unique illustrations, a striped linen tunic and pants mixes gray, white and pink. "Horizontes" is another series in which, drawn by the colour and Cruzvillegas installation, we were inspired to create a fabric that represented the significant colours of the work. Different shades of pink and green were designed and combined on linen woven exclusively on an Italian loom."

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The collaboration reflects the shared sensibilities of these two creative projects, including a support of local craftsmanship, community and cultural dialogue. An experimental yet wearable collection that shares a mutual respect for the artistic process and the shared inspirations between fashion and art. The sense of collaboration and the same synergies among all the participants facilitated this encounter to flow organically. MASSCOB is known for moving away from ephemeral trends and embracing the creative process and the value of art in everyday life, reaffirming its position as a brand committed to honest creativity and cultural exchange beyond commercial trends. A percentage of the sales of this SS25 limited edition collection will be donated to support ALTTRA Foundation.

For more information visit:

MASSCOB

ALTTRA Foundation