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Regeneration in the Heart of the Tramuntana
- By
Ela Spalding
sustainability 2030
off the island
Regeneration in the Heart of the Tramuntana
Feb 17, 2026
by
Ela Spalding
Regeneration in the Heart of the Tramuntana
sustainability 2030
off the island
Feb 17, 2026
by
Ela Spalding
sustainability 2030
off the island
Regeneration in the Heart of the Tramuntana
Feb 17, 2026
- By
Ela Spalding
Regeneration in the Heart of the Tramuntana
Feb 17, 2026
- By
Ela Spalding
sustainability 2030
off the island
off the island
sustainability
Regeneration in the Heart of the Tramuntana
Feb 17, 2026
- By
Ela Spalding
Joe Holles. Courtesy Regenera Deià
S

omething is stirring beneath our feet, in the air, around and within us; every time our body begs us for rest, to go outside, to connect in another way. It’s a life-affirming impulse to care for all beings and ecosystems; to pause, celebrate, respect, reciprocate and give back more than we take from the places we inhabit. It’s called being in right relationship with the Earth, or regeneration. 

This remembering and re-tuning into life’s regenerative nature is a guiding light for people around the world, as we navigate multiple imbalances in the social, ecological, climate, political, and economic spheres. Over the next three months I’ll be contributing a series of articles that shed light on some of the many regenerative projects on Mallorca. I find it vital to support these efforts, as they are making life on Earth liveable in the long run, each in their own way. 

Let’s start with a fresh initiative born in the heart of the Tramuntana: Regenera Deià - a framework for the regeneration of an entire municipality, involving private and public institutions, long-time and new residents, businesses, visitors, farmers, artists and all who cherish this place. In their words, shared on social media:

Our vision is to transform the village of Deià into the Mediterraneans most inspiring regenerative village — a place where people, nature, culture, and economy thrive together in harmony. With its World Heritage landscape, centuries of traditional land management, and an engaged international community, Deià holds the potential to become a model for resilience and renewal in the Mediterranean… Its a global demonstration of what becomes possible when a village stands together.

Photo Courtesy Regenera Deià
Photo Courtesy Regenera Deià
T

o understand how Regenera Deià came about, I spoke with Joe Holles, Chairman of Fundació Iniciatives del Mediterrani (FIM) and project director. What sparked this initiative is the threat of forest fires, which are devastating and inevitable in the Tramuntana range. As Joe says, “ If things don’t change, it isn’t a matter of whether the Tramuntana will burn, but when.”

Mallorca now has its greatest forest cover ever recorded, partly due to abandoned agricultural land, leaving large amounts of biomass unchecked. However, in Deià, agricultural land has nearly doubled since 2007—from 100 to 180 hectares. So Regenera Deià is born from “a moment of need and opportunity.” The village is beloved, protected, well-known, yet endangered. Its manageable size and vibrant, creative community make it an ideal pilot for a bioregional regenerative project that Joe, and partners like Daniel Christian Wahl and the Land and Sea Alliance, have long envisioned and prepared the ground for. 

Joe refers to Regenera Deià as a platform for encounter and action with four pillars: Forestry, Agriculture, Community, and Water. With the support of a wide range of associations and individuals, combining public-private cooperation with early philanthropic support, they are creating a virtuous cycle of regenerative forestry and agriculture; a community hub with shared gardens, spaces to gather; and a circular water management system that recovers ancient practices while addressing urgent modern needs.

Strategic forest management involves clearing both public and private land at a high cost. That is why the Regenera community is working to channel public and private funding, as well as restoring the value of the resources themselves. The vision is that the collected wood and biomass are transformed into beautiful furniture through collaborations with local artisans, and sold under the Regenera Deià brand. Proceeds feed back into managing the landscape, community spaces, and activities—strengthening the sense of togetherness.

Soon, a one-stop support office will open in Villa Rullan on the main street, with the support of the Cooperativa del Camp Mallorquí. It will assist landowners and managers with bureaucracy, permits, funding, contacts for reliable farmers or stone wall builders, and help sell their products under the Regenera label. Joe explains, “We need to develop products that capture funds so tourists, visitors, and residents happily pay to sustain the environment, culture, and things we love about this place. The brand feeds the common vision and collective identity, building lasting prosperity for people and landscape.”

"Strategic forest management involves clearing both public and private land at a high cost. That is why the Regenera community is working to channel public and private funding, as well as restoring the value of the resources themselves."
Joe Holles presenting the project at Belmond La Residencia. Photo Courtesy Regenera Deià
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