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Humor, Color and Curiosity: Inside the World of Cruz Ugarte
Aug 27, 2025
- By
Chiara Ferrari
sustainability 2030
Humor, Color and Curiosity: Inside the World of Cruz Ugarte
Aug 27, 2025
- By
Chiara Ferrari
Multidisciplinary artist Cruz Ugarte started her eponymous brand making printed silk scarves: a vehicle to deliver her drawings. Cruz is originally from Bilbao, where she graduated in Fine Arts at UPV Bizkaia; she started her career as a video editor, then transitioned to illustration designer while working in graphic design studios and advertising agencies in Bilbao, Madrid and Mallorca. In 2005 she set up her own studio in Esporles, named Blasa, focusing on illustration design and artistic projects: her clients range from brands to private institutions, while her artistic practice finds diverse outlets, from public exhibitions to…wearables. Throughout her path, she learned how to adapt her illustrations onto different media and this specialisation informs her work today; she experiments, led by curiosity, with her own drawings across materials and application techniques; amongst the supports are paper, ceramic and textiles. Cruz Ugarte’s scarves focus on textile applications, specifically silk, where each product is a drawing and each drawing is a subject of the artist’s daily life, from people to places and nature, often revealed by the artwork’s title. Cruz says “My tools are humor, irony and curiosity” while explaining her own way to view the world around; the scarves carry her DNA by using vibrant colours, surprising patterns and authentic subjects that reflect her journey as a creative.
C.F.
What are some of the themes in your art? Where do you get inspiration?
C.U.

My work speaks of my development as a person and my relationship to the world, which for me is directly related. You see things as you are and think, and you create your own vision of reality. I try to understand all of this and to grow and improve it. My tools are humour, irony (although with an underlying tenderness) and curiosity.

Courtesy Cruz Ugarte
Courtesy Cruz Ugarte
C.F.
Can you talk about your process, from drawing to scarf?
C.U.

Sometimes I come up with very clear ideas, and even how they should look. On other occasions, I start improvising, collaging together individual drawings: scenes, characters or other ideas start to come together. The action itself always helps you. In the scarves, I sometimes create patterns from a series of drawings already made, including ‘Cesárea, creo’, ‘Mujeres que caen mal’, ‘Perdona Munch’. I have another line of scarves which are the Travel Diaries scarves, made from drawings in notebooks that I always carry with me. And other times, I start improvising with loose illustrations that guide me to create a narrative.

C.F.
Where do you source material? Which materials do you use?
C.U.

Mostly I draw on paper. I like to use old paper, which gives the work an extra ‘soul’. I use pencil, watercolour, ink, acrylic... Now I'm testing on ceramics, which is a material I discovered three years ago, thanks to a residency at EKWC. I'm also testing on fabric. The truth is that I am very curious and I love to experiment and learn all the time.

Courtesy Cruz Ugarte
Courtesy Cruz Ugarte
"For me, to continue to make work with expression and meaning; to go through whatever medium is the goal itself, to continue learning by doing is important to me."
Courtesy Cruz Ugarte
C.F.
How would you describe your creative philosophy?
C.U.

I think the most important thing is to listen to myself and to discern what my voice is from the amalgam of voices, images and ideas that surround us. Staying true to what I feel and discovering what I can contribute.

C.F.
What is your goal for the future, your dreams?
C.U.

For me, to continue to make work with expression and meaning; to go through whatever medium is the goal itself, to continue learning by doing is important to me. I would love to do more residencies: they give you the time and the space to try, to fail, to develop, to learn…

C.F.
Do you collaborate with any other brand or institution locally?
C.U.

Apart from the graphic or illustration work, with the scarves I had the opportunity to collaborate with Son Moragues, creating an exclusive piece for them, with drawings of their farm and their experiences.

Cruz Ugarte's scarves and illustrations can be found on her website or via blasa.org.

@cruz_ugarte

@cruz_ugarte_pañuelos

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