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CineCiutat, The People’s Cinema
- By
Mario Flores
sustainability 2030
off the island
CineCiutat, The People’s Cinema
Oct 18, 2026
by
Mario Flores
CineCiutat, The People’s Cinema
sustainability 2030
off the island
Oct 18, 2026
by
Mario Flores
sustainability 2030
off the island
CineCiutat, The People’s Cinema
Oct 18, 2026
- By
Mario Flores
CineCiutat, The People’s Cinema
Oct 18, 2026
- By
Mario Flores
sustainability 2030
off the island
off the island
sustainability
CineCiutat, The People’s Cinema
Oct 18, 2026
- By
Mario Flores
Eugenia Sampedro. Photo: Aina Costa
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ourteen years after a citizen movement reopened Palma's old Renoir cinemas, CineCiutat is going through one of its best moments, according to its team. Its deputy executive director, Eugenia Sampedro, explains how films are chosen and new audiences reached in a project that is reactivating its volunteer base.
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Full theaters tell only part of the story of CineCiutat, housed in s'Escorxador, Palma's former slaughterhouse. In September, around twenty people attended a meeting to revive its volunteer circle. According to Caterina Llabrés, who organized it, they wanted to give their time, contribute their skills and take part in what happens around the films. "It was a very hopeful meeting," she recalls. About fifty people had signed up, and many of those who couldn't attend wrote afterwards to stay connected to the process.

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The meeting is part of a renewed push in the Communities area. Caterina, assistant director and head of educational and community work, explains that the circle had seen little activity for a while: there weren't enough hands to coordinate and support those who wanted to help. There was interest, but it needed continuity. Now they are organizing support for events, educational activities and outreach to new groups. On the programming side, Eugenia Sampedro helps make the decisions that shape this moment. She shares the work with Javier Pachón, the cinema's director. Together they choose which films reach the screens, how long they stay and which offerings might spark the public's curiosity.

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CineCiutat was born out oof citizen participation. In 2012, the closure of the Renoir cinemas threatened to deprive Palma of one of its main screens for independent and original-language film. The Salvem els Renoir movement led to Xarxa Cinema, the non-profit association that runs CineCiutat. Hundreds of members and volunteers managed to get all four screens reopened in under three months. Those who had wanted to save the cinema were now taking charge of it.

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fterwards came the task of sustaining the programming, paying the staff and keeping the finances from endangering the project. For years, rent was its biggest expense. In 2022, Palma City Council approved the free use of the s'Escorxador premises until the end of 2032, easing one of the main difficulties in keeping the activity going.

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Eugenia first came as a spectator while studying film at the CEF, the School of Audiovisual Arts in Palma. She remembers her first visit, for a Terrence Malick retrospective: the camera movements and the way of telling a story were unlike anything she had seen before. She kept coming. Years later she joined the association's board, and when the position of deputy director and programmer became vacant, she applied through the selection process. She has been working here for two years.

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For Eugenia, the size of the theater also affects how a film is enjoyed. CineCiutat has four screens of different sizes: Screen One, one of the largest, is equipped with 4K projection, while Screen Three is small and cozy. It is the one she tends to choose for the most intimate stories, whenever she can watch them there. "I don't need a giant screen," she says.

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In her day-to-day work, programming is the part she feels is most her own. "I've never loved Mondays so much," she says. That morning she reviews the weekend's box office, along with that of other cinemas, and adjusts a calendar in which many releases have been marked for months. She organizes screenings from Friday to the following Thursday: which films continue, which come in and how to divide the showtimes. On paper, four screens seem like enough. When several interesting titles coincide, choosing one can mean leaving another out. For her, even programming a blockbuster carries risks. It can bring in viewers, but every screening it occupies leaves less room for the independent, European or women-directed cinema that defines much of the lineup. Some members have questioned these choices: they come precisely looking for other kinds of films. Eugenia and Javier have to think both about the audience a big release can bring and about the one that trusts it will find a programming of its own here. "I think there are people who trust our programming," she says. When choosing, she is interested in offering films from different backgrounds and sensibilities, capable of showing other ways of telling stories. That is what she means when she talks about "educating the gaze."

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This search leaves room for revisiting films from other decades. Absolute Cinema brings back titles such as "Taxi Driver" or "Akira," in original version with subtitles and 4K projection. For new releases that can't find a place in the regular schedule, Descobrint Cinema d'Estrena offers special screenings. The limit of four screens also forces the team to imagine other ways of giving a film a chance.

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Sometimes the programming extends to what happens after the screening. Eugenia highlights "Suportant el paradís" by Marga Melià, which gathers conversations with Mallorcan artists about the island and the weight of tourism. During September, Tuesday screenings have been followed by discussions on culture, housing and sustainability. Audiences can set what they have just seen against issues that affect them outside the cinema.

"CineCiutat was born of citizen participation. In 2012, the closure of the Renoir cinemas threatened to deprive Palma of one of its main screens for independent and original-language film."
Exterior view of CineCutat. Photo: Aina Costa
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